Accelerating Science with Unseen Technologies

ROLE: EDIT • VFX • ANIMATION

Pushing the boundaries of biomedical and pharmaceutical discovery requires innovative thinking. AbbVie’s SPaRCS team embodies this ethos, uniting diverse experts to develop transformative technologies for life-changing therapies. They tackle challenges where traditional tools fall short, utilizing innovations like ultrafast infrared matrix-assisted laser desorption electrospray ionization (IR MALDESI) to revolutionize compound screening. With over 600 novel instruments, SPaRCS breaks medical and scientific barriers, providing essential data to advance successful therapies and improve patients' quality of life.

Credits:

Client: AbbVie

Agency: FleishmanHillard

Art Direction: Rhea Vergis

Producer: Stephanie Lacke

Edit: Nicole Finateri

Animation/VFX: Nicole Finateri