HOW SOAP KILLS THE CORONAVIRUS

ROLE: DESIGN • ANIMATION

You've heard many times: wash your hands to prevent COVID-19. But why is it effective? Soap molecules break down viruses like coronavirus. During a crucial time for clear information on COVID-19, we aimed to make complex virus protection concepts easy to understand. The video achieved great success, with 10.7 million views on YouTube and a 16x increase in average channel performance, highlighting our effective teamwork in creating informative content.

Credits:

Client: Vox

Video Producer: Madeline Marshall

Reporter: Brian Resnick

Story Editor: Bridgett Henwood

Art Direction: Dion Lee

Design/Animation: Nicole Finateri