ROLE: EDIT • DESIGN • ANIMATION • VFX

Objective:

The campaign aimed to showcase Adobe MAX 2024’s fun and vibrant merch using a nostalgic 1980s infomercial approach.

My Role:

Led motion design and video production, creating a dynamic piece tailored for social platforms like Instagram and Linkedin.

Process:

Worked closely with Adobe’s team to conceptualize the theme, storyboard the visuals, and execute the video using Adobe Premiere Pro, After Effects, and Firefly.

Results:

• Over 3.1M interactions across social platforms.

• 18.5K store link clicks, driving traffic to the Adobe MAX merch store.

Credits:

Client: Adobe

Creative Director: Scott Durday

Art Direction: Wheaton Simis

Producer: Stephanie Lacke

Edit: Nicole Finateri

Design/Animation/VFX: Nicole Finateri